Verbatim powers their Content Operations with Assembly
Increase in efficiency in social media scheduling
Increase in content volume and distribution
Saved per marketing employee per month
Increase in agency Client load
A B2B-Focused Content Agency
Verbatim is a content marketing agency focused on helping early stage B2B startups, particularly in e-commerce and fintech, build their brand and generate leads through high-quality content. Clients include leading companies like OpenStore, Rutter, Novel Commerce, and etc.
Verbatim initially started by offering editorial services to create whitepapers, case studies, and other long-form content assets. However, they quickly realized the value of social media for distribution and lead generation. This prompted them to expand into managing social media marketing and scheduling for their clients, particularly on LinkedIn and Twitter.
“Content is only as valuable as how it's being used. And I think for founders and startup founders in particular, they're really looking to start building a brand, a personal brand, and the business brand, and Assembly is the obvious spot to start doing that.”
Moving away from Publer
As Verbatim expanded into content distribution, Claire, who leads Verbatim’s strategy and operations, was tasked with figuring out what infrastructure to put in place to really be able to scale and service more clients effectively.
Verbatim previously used the social media scheduling tool Publer to handle content distribution. However, they found Publer to be limited in its functionality.
Key challenges included:
- No calendar view to visualize upcoming posts across clients
- Difficult to give client visibility into scheduled posts
- Manual sharing of logins created security risks
- Lack of robust analytics on performance
- No ability to tag personal profiles on Linkedin, which is extremely important for founders
- Limited basic formatting for images and videos
Without the right tools, scheduling social media was inefficient and created risks around posting from client profiles. Verbatim needed a solution that provided more controls, visibility, and insights to scale their social media efforts.
How Verbatim uses Assembly
Verbatim decided to adopt Assembly as their new social media scheduling and analytics platform in Q2. Compared to other tools, Assembly provided:
- Easy calendar view to visualize posts across clients
- Realistic social previews of posts for carousels, images, and videos
- Account integrations and tagging to track performance by client
- Detailed analytics on likes, comments, clicks, and engagement
- Cross-posting to connect LinkedIn and Twitter
- Automated Engagement Features to Increase distribution
Our Results
As a fast-growing agency, Verbatim values time savings and ways to provide a better, delightful experience to their clients. Assembly enabled Verbatim to streamline their processes and scale their content distribution service, especially across a growing roster of clients.
- 70%+ time savings on social media scheduling processes
- Increased output and throughput of content distribution
- Greater visibility and control through client approvals
- Detailed analytics to showcase ROI on social media
- More consistent engagement and reach on social posts
- Fast customer support helps fix any issues immediately
With Assembly, Verbatim scaled their social media offering for clients while maintaining high quality and consistency. The platform's flexibility and collaboration features were instrumental in enhancing Verbatim's content distribution capabilities.
We make social media management, easy.
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