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CUSTOMER CASE STUDY

Startup Founder's Content Marketing Mastered: Causal's Assembly Playbook

25+

content pieces published within first month of using Assembly

5 hours

saved per week from manual content operations

Without Assembly handling the process, I wouldn't be able to sustain 5+ social posts per week alongside my other responsibilities as CEO — being able to schedule across both LinkedIn and Twitter, with a calendar view for planning, is a superpower.
Taimur Abdaal
CEO
ABOUT
Causal

The Startup Founder's Secret Content Marketing Weapon

As a startup founder, maintaining an active content marketing presence is crucial for building brand awareness and connecting with potential customers. However, publishing consistent, high-quality content across multiple platforms while handling other CEO responsibilities can quickly become an unsustainable juggling act.

This was the challenge faced by the founder of Causal, a leading finance platform for startups that provides financial statements, ARR reporting, forecasting, budgeting, and scenario planning tools in one place.

THE PROBLEM

The Content Marketing Struggle

Despite recognizing the immense value of content marketing, Causal's founder was handicapped by lack of an integrated tool to efficiently create, schedule, and distribute content. Posting updates sporadically on LinkedIn and Twitter required a tedious, manual approach - drafting posts natively in each platform, copying/pasting visuals, and publishing content in a fragmented, uncoordinated manner. Additionally, there was no capability to strategically plan a cohesive content calendar or streamline publishing workflows across multiple channels from a centralized hub.

"Without a tool like Assembly handling the full content marketing process, I wouldn't be able to sustain more than 5 social media posts per week alongside my other responsibilities as CEO," admitted Causal's founder.

THE SOLUTION

The Assembly Solution: A Content Marketing Powerhouse

"I've tried lots of marketing tools and it's clear that most of them aren't built with design/UX in mind. Assembly's UI is incredibly polished and the flows are super intuitive and frictionless — I look forward to drafting posts in Assembly."

When Causal's founder was introduced to Assembly, it solved their key content marketing bottlenecks in several ways:

  1. Centralized Content Hub - Assembly provided a single workspace to draft new posts, embed visuals/media, schedule publishing dates, add calls-to-action, and seamlessly publish across multiple channels like LinkedIn and Twitter simultaneously.
  2. Intuitive Content Calendar - The visual posting calendar allowed for strategically mapping out an integrated content plan weeks/months in advance. This empowered a much more coordinated and consistent content cadence.
  3. Streamlined Publishing - With a few clicks, Causal could publish pre-written posts across LinkedIn, Twitter and other channels according to their preplanned schedule, eliminating the need to log into each platform separately.
  4. User-Friendly Design - "I've tried lots of marketing tools and it's clear that most of them aren't built with design/UX in mind. Assembly's UI is incredibly polished and the flows are super intuitive and frictionless — I look forward to drafting posts in Assembly," raved Causal's founder.
  5. Collaborative & Responsive - Causal could effortlessly share draft content with their team for feedback/approval before scheduling posts. The Assembly team was also highly attentive in responding to queries and feature requests.

THE RESULTS

The Impact: Amplifying Content Marketing Output

By leveraging Assembly, Causal's founder and team were empowered to raise their content marketing output to unprecedented levels without adding significant time obligations.

"The Assembly team are super responsive to queries and feature requests. I'm always excited for their product updates, and can't wait to see where the product goes over the coming months!" Causal's founder added.

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