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March 6, 2024

6 Marketing Influencers on Twitter You Should Follow

Staying on top of the latest marketing trends can feel like an impossible challenge — a new platform, strategy, or trend seems to pop up every day. Between social media updates, algorithm changes, and emerging technology, there’s always something else to get your head around. Luckily, several excellent humans have made it their mission to spread the word about new trends and demystify complex strategies for us all.

Best Marketing Influencers on Twitter

Look no further than these six Twitter accounts that serve up a goldmine of social media tips and insights. Follow these thought leaders and industry experts to unlock the secrets of social media success.

1. Rachel Karten @milkkarten

Rachel Karten, formerly social lead at Bon Appetit and Epicurious, has a great newsletter called Link in Bio. Full of valuable interview snippets and insights from social media professionals in different industries from Duolingo, Notion, and more.

2. Lia Haberman @liahabeerman

Lia Haberman, a seasoned digital marketing strategist whose career has spanned stints at entertainment and lifestyle brands including E!, Yahoo, Dick Clark Productions and The Wrap. From content creation to community engagement, Lia's insights are invaluable for marketers seeking to craft compelling narratives and build meaningful connections with their audience.

3. Ish Verduzco @ishverduzco

Ish Verduzco currently runs social + community at venture firm a16z crypto, but has experience running social at Snap and Linkedin previously. Follow for actionable insights that can supercharge your social media campaigns. He also runs a newsletter with helpful tips

4. Tommy Clark @tclarkmedia

Tailored specifically B2B-focused insights, Tommy Clark is your go-to source for strategies that resonate for founders just getting started with organic social. Stay ahead of the curve with Tommy's expertise, honed through years of experience in helping B2B brands thrive in the competitive social media landscape. He runs a newsletter called Social Files, and also produces

5. Jack Appleby @jappleby

Jack Appleby is a social media consultant who used to lead social at R/GA, Twitch, and is known for his keen observations on industry trends. He also writes Future Social, a newsletter teaching 60,000+ marketers about social media. Follow for a blend of strategic advice, thought-provoking analyses, and updates on the latest social media happenings. J's tweets are a valuable resource for marketers aiming to anticipate shifts in the digital marketing landscape.

6. Annie-Mai @anniemaisocial

Founder of Girl Power Marketing, always stays up to date on social media updates, trends, and insights (and very good social media memes). Annie Mai Social is a go-to Twitter account for her social media updates in particular. Follow for a mix of inspirational content ideas, storytelling techniques, and tips on fostering genuine connections with your audience.


In conclusion, these Twitter accounts represent a diverse spectrum of social media expertise. By following these thought leaders, you'll gain access to a wealth of knowledge that can empower you to craft compelling campaigns, enhance your brand's online presence, and navigate the dynamic world of social media with confidence. Don't miss out on the opportunity to stay ahead in the ever-evolving social media landscape!